A brief about Visual Merchandising
What is visual merchandising? Visual merchandising is the art of creating an attractive, eye-catching display in a store or other retail environment, to promote sales of particular products or services. It is a form of advertising which uses elements such as lighting, colour, and product placement to draw attention to goods on display. Visual merchandising is a critical element of retailing and can be used in both physical stores and online. In brick-and-mortar stores, it is important to make use of every square foot of space to show off as many products as possible. This might involve using shelves and racks of different heights, as well as placing items near the cash registers where they are more likely to be seen by customers. In an online setting, visual merchandising refers to how products are presented on websites and in social media posts. This can include using vibrant colours and attractive images and providing detailed product information such as size, price, and shipping tim...